The Dji Sam Soe activation event at Festival Lagu-Laguan is a dynamic and immersive experience that celebrates the rich heritage and cultural significance of Indonesian music while connecting with the brand’s segment market in a meaningful and engaging way. Through a strategic approach and targeted engagement plan, Dji Sam Soe aims to create a unique and memorable presence at the festival, ensuring that attendees have an unforgettable experience that resonates with their interests and preferences.
At the heart of the Dji Sam Soe activation is a Tap-In activation that invites festival-goers to immerse themselves in the world of Dji Sam Soe through a series of interactive experiences and activities. From live music performances to interactive installations and experiential activations, the event offers something for everyone to enjoy and explore.