Tap-In activation in Ujung-Ujungnya Dangdut (UUD) for Sampoerna Hijau program “Joget Asyik”. Approaching SAH segment market with specific strategy & plan for the engagement. Creating SAH brand moment that matches their market behaviour.
Ujung-ujungnya Dangdut (UUD) emerges as a vibrant and exhilarating event that celebrates the onfectious energy and spirit of dangdut music. With a strategic focus in engagung the segment market, UUD offers a dynamic and immersive experience design to resonate with their unique interests and preferences.